Webdesign ist die Aufführung bzw. das Design der Website.
Je professioneller eine Unternehmenswebsite erstellt worden ist, desto qualifizierter und seriöser wirkt auch das Unternehmen hinter der Website.
Aufgaben eines Webdesigners
Ein Web- und Grafikdesigner ist heutzutage nicht mehr nur für das Design zuständig. Er plant, programmiert und designt die Webseiten. Dabei muss er einige wichtige Punkte beachten. Einerseits ist das Interfacedesign sehr wichtig. Darunter zählt die Usability, also die Benutzerfreundlichkeit, der Website, denn je einfacher die Seite zu bedienen ist, umso attraktiver ist dies für Kunden und Besucher der Website. Der Webdesigner muss gleichzeitig die Zielgruppe berücksichtigen und Bilder und Content der Internetpräsenz darauf abstimmen. Des Weiteren gilt es, darauf zu achten, dass Grafiken und Inhalt zusammenpassen.
Was macht eine gute Internetpräsenz aus?
Ziel eines Webdesigners ist es vor allem die Wünsche und Anregungen des Kunden technisch umzusetzen. Er oder sie sollte ein schlüssiges Gesamtkonzept erstellen, das die wichtigsten Eigenschaften der Website hervorholt, z.B. durch ein passendes Layout, eine spezielle Schriftart und aufeinander abgestimmte Farben.
Heute im Interview unser Web- und Grafikdesigner Albert Codina. Das Interview wurde von Lena Strebost in englischer Sprache durchgeführt.
Lena: Albert, what are your daily tasks?
Albert: My day starts with general planning. Each day, before I start my work, I am first searching for inspiration and new skills. Then I do the design.
Lena: Why did you choose the job of a “webdesigner”?
Albert: I have always been a lover of graphic design in all its varieties. The passion for design means you can apply all your knowledge in any medium. I am currently working in webdesign because demand is high, and it is a world that keeps changing. It is also a good way to apply dynamics in the design, always being functional, intuitive and interactive.
Lena: Can you remember your first project? How did you manage it?
Albert: I have done my first project when I was 19, fresh out of school. The site has been made with flash and actionscript. It was for a event company but as it always happens in the internet after two years the site was outdated.
Lena: Which parts of your work do you like/don’t like? And why?
Albert: What I like are the first days of a new project because the creation of screendesign takes up 100% of the hours. This is the period when you feel more free and have to be much more inspired.
What I like least is when you have a client who does not know what he wants. You can loose many hours making designs that are then altered to obtain a new direction.
Lena: How do you start your work with the client?
Albert: First of all, you need the first contact speaking generally of the company/project, questioning doubtful points and take the path having clear ideas.
Lena: In your words, what is a good web designer?
Albert: A good web designer is creative and up to date on the latest web technologies (to extend dynamic capabilities). Moreover, he or she has to have a good knowledge of web usability, and above all, the design should be 100% original.
Lena: Tell us, how important is a good web design for a company?
Albert: Today, the most cost effective promotional medium is the internet. You can have worldwide customers buying your product but do not know your company. A part of advertisement you can do for the company is attracting many customers by having a fresh, modern and attractive web design. You can have a very good advertising campaign but if your landing page has an inappropriate design you will be throwing away the money for your campaigns. To put it in a nutshell, design and the website in general is usually the most important thing and you should do it in the end.
Lena: The internet is changing all the time. What do you think, how does your job is like in the future? Which new tasks do you have to fulfill?
Albert: I think we have begun to get used to adapt the designs on all kinds of devices. In the near future I think we will have to adapt to implement the designs in motion, thinking more than ever in animation, and possibly apply them in glasses, projections, 3D, etc.
Lena: Thank you Albert for answering my questions.
